Challenge
Manual routing took hours each morning, and dispatchers couldn't adapt quickly to road disruptions or carrier cancellations.
Core deliverables and functional features designed for this build
Recalculates delivery paths dynamically based on live traffic, vehicle weights, and delivery windows.
Matches carrier capacity with open freight requests using geographic proximity and price limits.
Real-time visual map displaying all vehicles, routes, and active delays on a single screen.
Sends route instructions, manifests, and digital signature requests directly to drivers.
A shipping provider was losing margin to route delays and manual booking. We shipped Cartel with automated scheduling.
Manual routing took hours each morning, and dispatchers couldn't adapt quickly to road disruptions or carrier cancellations.
We built a route optimization service wrapping map data, introduced real-time fleet telemetry, and designed a dual dispatcher-driver sync portal.
Average route duration decreased by 35%. Dispatchers went from booking 5 loads per hour to handling over 15 with automated matching.
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